COSMETIC

“Start a new skincare habit — with ALPCH Oil Foam Cleanser.”

연구원_알프츠_LAB_researcher 2025. 5. 28. 14:47

💡 Key Value Propositions of ALPCH Nouveaubase Oil Foam Cleanser

1. ✅ “A Single Bottle for a Complete Cleansing Routine”

  • No need for separate oil and foam cleansers — removes makeup and impurities in one step.
  • Perfect for busy professionals, men, and those who prefer a minimal skincare routine.

2. 🌿 “Gentle Yet Powerful — Clean Ingredients You Can Trust”

  • Formulated with EWG green-grade ingredients.
  • Includes plant-based oils such as meadowfoam seed oil, macadamia seed oil, and sunflower seed oil.
  • Cruelty-free and enriched with natural extracts — aligned with the clean beauty trend.

3. 🧪 “Clinically Proven Results”

  • Moisture improvement: +49.53%
  • Sebum reduction: +29.92%
  • Scientifically backed results that inspire consumer confidence.

4. 🌍 “Sustainable Skincare Philosophy”

  • Uses recyclable packaging and minimizes waste during the production process.
  • Appeals to environmentally conscious consumers, including Gen Z and Millennials.

5. 💧 “Moisturized Finish Without Tightness”

  • Thorough cleansing with a protective oil layer to maintain skin barrier.
  • Ideal for sensitive and dry skin — a selling point amplified through user testimonials.
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